Product summary of ‘Bluesg’ car hiring service ‘Bluesg’ according to is a new company formed in Singapore to support our public transport system in the form of a car sharing service. (Bluesg.com.sg, 2020) About one thousand electric cars were deployed all around Singapore since its launch in 2017, sprinkled across the country from public housing areas, downtown and commercial areas. The point-to-point car hiring service meant that patrons do not have to return it to the starting point. Neither will they have to pay for maintenance or insurance. ‘Bluesg’ belonged to the Parisian Bollore Group which also owned ‘Autolib’, an established car sharing company in Paris. Making Singapore the world’s second largest car sharing company. The Economic Development Board and Land Transport Authority tendered an open bid and Bollore came out a successful candidate from thirteen other companies for having quality service and great track records. The car sharing service is supported by a network